REI opened their 5th store in the Atlanta metro area today in Alpharetta, GA and clearly their marketing folks have figured it out. There were over 800 people waiting in line at 10am when the doors opened.
Yeah …. people love free stuff, and REI delivered. The first 200 in the door received a water bottle with a $25-100 gift card inside. I opted to head back to work rather than line up as shopper #804. How in the world did so many people get off work mid-morning on a Friday anyway?