In the mid-90′, Dana Design was the backpack for thru-hikers on the Appalachian Trail. I liked mine so much that I bought a second one two years after my thru-hike despite the steep price of $400+
And Dana Gleason, founder of his namesake Dana Designs, has returned to the market! After selling his company and watching a series of outdoor companies fumble with a once dominant brand – Dana is back (and so is the Terraplane).
The U.S. Military and U.S. Forest Service “hot shot” fire-fighting crews have been the beneficiary of Dana’s skills over the last few years – but the packs are once again available to the public. There is a great article about this at GearJunkie.com, and hopefully I can land a N2Backpacking podcast with Dana in the future. That’s how passionate I am about both my Dana backpacks – which after 20+ years I still use to this day!
REI opened their 5th store in the Atlanta metro area today in Alpharetta, GA and clearly their marketing folks have figured it out. There were over 800 people waiting in line at 10am when the doors opened.
Yeah …. people love free stuff, and REI delivered. The first 200 in the door received a water bottle with a $25-100 gift card inside. I opted to head back to work rather than line up as shopper #804. How in the world did so many people get off work mid-morning on a Friday anyway?